THE MUSIC: SOFT ROCK FAVORITES
Soft Rock 99-5 KDAO is Central Iowa's Soft Rock station. The music format of the station is what the radio industry calls "Adult Contemporary." The format is targeted to Adults 25 to 54 years of age, with an emphasis on females 30 to 49. Our music blends adult hits from the 70's, 80's, and 90's, with current favorites. We feature proven artists, like Fleetwood Mac, Celine Dion, Phil Collins, Elton John, and Rod Stewart, as well as newer music from today's best artists. The music is specially selected for long periods of listening at home, at work, at play, or in the car. And, unlike other area radio stations that pretend to be adult-focused, we never play hard rock or annoying rap that turns off Central Iowa's adult listeners. You can count on Soft Rock 99-5 KDAO to play Central Iowa's Soft Rock favorites!

THE INFORMATION: NEWS, WEATHER, AND SPORTS THAT EFFECT YOU
While our music selection is an important part of what we do, Soft Rock 99-5 KDAO also features frequent information updates to keep you informed. The KDAO newsroom is committed to bringing Central Iowa the best local news coverage in the four county area. We also feature Central Iowa's most timely, accurate, and relevant weather reports and bulletins, utilizing in-studio color radar, up to the minute resources from the National Weather Service, and our dedicated and knowledgeable on-air staff. And, Soft Rock 99-5 KDAO's local sports coverage is second to none, featuring stories and scores in our frequent sports reports, as well as the best and most extensive local high school contests. And, for the national and world stories that effect Central Iowa, Soft Rock 99-5 KDAO partners with Fox News Radio and the Fox News Channel to bring those stories home to you. The information you need is right here, on Soft Rock 99-5 KDAO!

THE COMMITTMENT: TO YOUR FAMILY AND YOUR COMMUNITY
In an era where other radio stations are scaling back their local commitments, Soft Rock 99-5 KDAO remains Central Iowa's community radio station. We are proud to be a part of local celebrations and events, helping to bring the Central Iowa community closer together. We partner with and provide support to local charities and non-profit organizations to get the word out about their special events. Our commitment to our community is also evident in our outstanding news, weather, and sports coverage. We keep your family and community safe and informed every day on Soft Rock 99-5 KDAO!

THE STATION: WE DELIVER YOUR TARGET AUDIENCE
For advertisers, there is no better value in Central Iowa than advertising on Soft Rock 99-5 KDAO. Our format and coverage is especially suited to bringing our clients results in Marshall, Hardin, Grundy, and Tama counties. And, the demographics of our primary audience, Adults 25 to 54, are the very people with dollars to spend on your products and services. Let Soft Rock 99-5 KDAO help your business succeed. Contact one of our knowledgeable marketing representatives today to find out more!