THE MUSIC: SOFT ROCK FAVORITES
Soft Rock 99.5 KDAO is Central Iowa's Soft Rock station. The music format of
the station is what the radio industry calls "Adult Contemporary." The format
is targeted to Adults 25 to 54 years of age, with an emphasis on females 30 to 49.
Our music blends adult hits from the 70's, 80's, and 90's, with current favorites.
We feature proven artists, like Fleetwood Mac, Celine Dion, Phil Collins, Elton
John, and Rod Stewart, as well as newer music from today's best artists. The
music is specially selected for long periods of listening at home, at work, at
play, or in the car. And, unlike other area radio stations that pretend to be
adult-focused, we never play hard rock or annoying rap that turns off Central
Iowa's adult listeners. You can count on Soft Rock 99.5 KDAO to play Central
Iowa's Soft Rock favorites!
THE INFORMATION: NEWS, WEATHER, AND SPORTS THAT EFFECT YOU
While our music selection is an important part of what we do, Soft Rock 99.5 KDAO
also features frequent information updates to keep you informed. The KDAO newsroom
is committed to bringing Central Iowa the best local news coverage in the four
county area. We also feature Central Iowa's most timely, accurate, and relevant
weather reports and bulletins, utilizing in-studio color radar, up to the minute
resources from the National Weather Service, and our dedicated and knowledgeable
on-air staff. And, Soft Rock 99.5 KDAO's local sports coverage is second to
none, featuring stories and scores in our frequent sports reports, as well as
the best and most extensive local high school contests. And, for the national
and world stories that effect Central Iowa, Soft Rock 99.5 KDAO partners with
Fox News Radio and the Fox News Channel to bring those stories home to you.
The information you need is right here, on Soft Rock 99.5 KDAO!
THE COMMITMENT: TO YOUR FAMILY AND YOUR COMMUNITY
In an era where other radio stations are scaling back their local commitments,
Soft Rock 99.5 KDAO remains Central Iowa's community radio station. We are
proud to be a part of local celebrations and events, helping to bring the
Central Iowa community closer together. We partner with and provide support to
local charities and non-profit organizations to get the word out about their
special events. Our commitment to our community is also evident in our
outstanding news, weather, and sports coverage. We keep your family and
community safe and informed every day on Soft Rock 99.5 KDAO!
THE STATION: WE DELIVER YOUR TARGET AUDIENCE
For advertisers, there is no better value in Central Iowa than advertising on
Soft Rock 99.5 KDAO. Our format and coverage is especially suited to bringing
our clients results in Marshall, Hardin, Grundy, and Tama counties. And, the
demographics of our primary audience, Adults 25 to 54, are the very people with
dollars to spend on your products and services. Let Soft Rock 99.5 KDAO help
your business succeed. Contact one of our knowledgeable marketing representatives
today to find out more!