The KDAO-AM format is the essence of 2Oth century popular music. Unlike most radio formats, which are defined by the vintage of their music and the age of their audience, Swing 1190 is defined by the style of the music and the taste of its audience.

By playing Timeless Performances of the Most Enduring Songs of Our Century, KDAO has achieved a quality that is ageless and an appeal that is universal.

Today's best artists are discovering the wealth within the Great American Songbook. The recordings of Linda Ronstadt, Harry Connick, Jr., Natalie Cole, The Manhattan Transfer, and the many new swing bands have also created renewed interest in the masters of the genre: Tony Bennett, Frank Sinatra, Ella Fitzgerald, Louis Armstrong and the best of the Big Bands.

While the format does contain nostalgic elements, don't think of Swing 1190 as another nostalgia format. Its emphasis on enduring "standards" rather than one-time "hits" puts it on a level above all the others. By accenting the "timeless" and eliminating the "dated," KDAO is retro, with style, creating broad-based appeal. And listeners are very attractive: upscale, sophisticated, and loyal.